Google to ban crypto-related adverts from June

Google headquarters in Mountain View California

As of March 13th, however, Google published "Financial Services: New restricted financial products policy (June 2018), announcing it "will update the Financial service's policy to restrict the advertisement of" cryptocurrencies and related content".

Earlier Facebook had banned cryptocurrency ads. During 2017, Google removed over 3.2 billion ads from its site, which is up from 2016 when the amount was 1.7 billion. "This year, we updated several policies to address ads in unregulated or speculative financial products", said Google director sustainable ads Scott Spencer. While Google's last Financial Services Policy had nowhere mentioned Bitcoin, cryptocurrency or any other related topics; however, the newly released restricted financial products policy restricts the advertisement of Contracts for Difference, rolling spot forex and financial spread betting and cryptocurrency-related product ads.

The policy will be implemented across its platforms, including Facebook, Audience Network and Instagram, the company said.

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Google's ban would affect adverts on YouTube, which has become a haven of cryptocurrency news and advice. Google did not indicate how much money it would be losing because of the ban, but those ad networks such as MediaNet that continue to run crypto ads will probably be big beneficiaries, unless of course they also follow suit, either voluntarily or through compliance with future regulatory requirements. "And, we removed 66 million "trick-to-click" ads as well as 48 million ads that were attempting to get users to install unwanted software".

Google is banning cryptocurrency ads starting this June. Google is also accelerating a push against misleading content. Presently, Google queries for keywords like "buy bitcoin" and "binary options" produce 4 ads at the top of the results. Crypto-jacking, where malicious code is hidden on websites or in ads to take control of the processing power of a computer to mine crypto, is growing exponentially.

This included bitcoin, wallets and ICOs as the company indicated that it was an emerging threat, a line taken by different regulators across the globe. "This policy will apply globally to all accounts that advertise these financial products". The company said it also blocked nearly 90,000 websites and 700,000 mobile apps for violating its policies. This means that the $233 million (USD) invested in these cryptocurrencies has led to no returns for investors.

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