Amazon, Best Buy get smart in new TV retail deal

Best Buy CEO Hubert Joly and Amazon CEO Jeff Bezos.                  Amazon Best Buy

The TVs will be sold at Best Buy - and, for the first time, from the retailer as a third-party seller on Amazon.com. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

These new smart TVs comes with the Fire TV experience out of the box, which blends streaming options as well as live over-the-air TV to provide a complete entertainment experience.

Even though Amazon recently acquired Whole Foods, the ecommerce giant is not going to use its own physical stores to promote Fire TV Edition smart TVs.

Amazon has announced a new partnership with Best Buy today for its Fire TV Edition smart TVs.

And in the past year, Best Buy has rolled out Amazon Alexa displays, as well as those for Google Home, to 700 stores to better explain how to link those devices to other household gadgets. You'll have all of your normal TV functions but with the addition of Fire TV which can access content such as PlayStation Vue, Hulu, Netflix, Vudu, Plex, and more. American customers will be able to purchase the TVs in the summer.

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Best Buy has also teamed up with other notable players in the smart TV space, like Samsung and LG. Tens of thousands of Alexa skills are already accessible today, allowing you to have incredible entertainment experiences, view and control your smart home connected cameras, lighting, security systems, and more.

The newly designed TVs will come with a built-in Fire TV interface.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. One thing these new TVs will feature is Alexa integration, for you smart home buffs out there. For more information, visit www.amazon.com/about and follow @AmazonNews. Sears started selling Alexa-powered Kenmore home appliances on Amazon last summer, and later brought its DieHard-branded products to the e-Commerce site.

Best Buy gets to serve Amazon's enormous online customer base directly for the first time, and Amazon, which only has a small fleet of stores, can show products that customers like to see in person at hundreds of well trafficked locations across the United States.

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