Melania Trump announces 'Be Best' campaign for child well-being

Watch Live: Melania Trump launches children's initiatives

First lady Melania Trump is reportedly fully aware of the irony surrounding her campaign against cyberbullying and has privately acknowledged that her husband is part of the problem.

Trump is expected to unveil the initiatives she plans to pursue as first lady during a Rose Garden event on Monday, CNN reported. Something unique though: "She has not narrowed her platform down to just one topic as has been done in the past", Grisham said.

Trump said the goal of her public awareness campaign is to encourage parents and all adults to impart on children to be kind, refrain from bullying on social media and elsewhere as well as stay away from drugs.

With her husband, who famously uses social media to take on his opponents, seated front and center at the ceremony, the first lady said social media plays a critical role in children's lives, acknowledging both the positive and negative impacts it has.

The First Lady first announced that she was interested in using her perch in the East Wing to combat cyberbullying on the campaign trail, a decision that many called hypocritical given her husband's own social media habits and penchant for dishing out low blows. She did not live in the White House for the first five months of the administration to avoid having their son, Barron, now 12, change schools during the year. "Just listen to your heart, but be yourself", Trump told the children.

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CNN speculates that the rise in the First Lady's numbers "could likely be due to the sympathy factor", going on to note "numerous salacious stories regarding alleged infidelities in the couple's marriage".

"I feel strongly that as adults we can and should be best at educating our children about the importance of a healthy and balanced life", the first lady said. The initiative appears to focus primarily on helping kids build a strong foundation for the future, harnessing tools that can help them develop emotionally and socially so they can use be nice to themselves and others and make a positive use of social media.

"I am happy to report that since posting her video, many have watched it and most importantly, people have reached out to offer support and kindness", the first lady said Monday as she recognized Goldberg. "I have been criticized for my commitment to tackling this issue and I know that will continue".

She also brought focus to the deadly impact opioid addiction has on young children and infants, touching on her past participation in drug addiction roundtables and visits to local treatment facilities.

"But it will not stop me for doing what I know is right", she reportedly added.

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