The Cambridge Analytica scandal, Facebook and deleting your account

Cambridge Analytica and its UK parent SCL Elections Ltd on Wednesday said they would cease operations and begin bankruptcy proceedings

The results of the Reuters/Ipsos survey are a stark contrast to a recent survey done by the Ponemon Institute, a US -based think tank, when it comes to Facebook and privacy.

Revelations that the political consultancy gathered data from up to 87 million Facebook users without their knowledge or consent led to widespread fallout, including Mark Zuckerberg's appearance before Congress, famous names and companies leaving the platform, and a #deletefacebook campaign. According to documents made public on social media in March, SCL India has regional offices in Ahmedabad, Bangalore, Cuttack, Guwahati, Hyderabad, Indore, Kolkata, Patna and Pune. Another quarter of the people said they used Facebook more.

The UK privacy watchdog has ordered Cambridge Analytica to hand over all its information on an American academic, including details of how it obtained his data and what it was used for.

In an interview with Reuters, Wedbush Securities analyst Michael Pachter said, "I have yet to read an article that says a single person has been harmed by the breach". The derivative models are indeed more valuable than the raw data itself, since it targets and collates the raw data into usable analytics and statistics.

The vast majority of Facebook's US users have stayed loyal to the social network following recent revelations of personal data-harvesting by political consultancy Cambridge Analytica, according to a Reuters/Ipsos poll. "Nobody's outraged on a visceral level".

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Since then, the media has dragged Facebook through the mud for the mishandling of user data.

Although it's not entirely consistent with the previous question, roughly 78 percent said they knew how to change their Facebook privacy settings, while 22 percent said "no" or "don't know". Included in the sample were more than 1,000 Twitter and Instagram users. An additional 2 percent said they didn't have a Facebook account.

Facebook told the company to delete the data, since it was against policy to pass it on to a third party, but the scandal resurfaced a couple months ago when Cambridge Analytica co-founder Christopher Wylie revealed the company was holding onto the data.

Despite the scandal and the investigations user growth on Facebook does not seem to have been affected.

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